ABOUT ANNIE
☼
ABOUT ANNIE ☼
We all have a story: Here’s mine
I grew up in a French-speaking household in Montreal, teaching myself English at five by reading cereal boxes so I could talk to the kids next door. I was painfully shy, but even then I knew—if I wanted a bigger life, I’d have to push past my comfort zone to get it.
I’ve always had a knack for spotting the one thing that changes everything.
Naturally, I turned that into a career—first as a Business Psychologist, where I assessed talent and helped companies figure out which leaders had the most growth potential (and which ones were a walking HR disaster waiting to happen).
Then 20 years ago, I got the call: “We want you to open a new office.” Suddenly, I wasn’t just advising leaders—I was one.
And even with a deep background in human behavior and a bookshelf full of leadership theory, I found myself thinking… Holy sh*t. Now what?
Once upon a time…
I had no clue how to read a P&L, let alone build a budget—and suddenly, I was responsible for both. And let’s just say… living out the “best practices” I’d been teaching leaders for years? A whole different beast.
That’s when the mind drama kicked in. The anxiety. The late-night overthinking. I looked confident, sure—but inside? Total imposter syndrome.
So I did what high-achieving women do: I took all the courses, collected mentors like they were Pokémon cards, and followed every piece of advice I could find. Because if they could do it, I could too. Right?
Well… yes. But only if I did it their way.
And I did. I followed the rules. I climbed the ladder. I led a successful team and hit all the right markers. Except…
I didn’t sound like me. I didn’t feel like me.
Eventually, I cracked the code. But damn, I wish someone had handed me a map - and better yet, my map. One that matched my wiring, not someone else’s checklist.
So after 25 years in corporate, I walked away from the salary, the benefits, the ‘sure thing’... and started building the business I was actually born for.
Today, I combine Positive Psychology, Mindset Coaching, Astrology and Human Design for Career and Business to help women create a life and career that actually fits. I work from Mexico where I live with my love and our cat, and yes - I’m finally learning Spanish, with a teacher this time!
And now? I help brilliant, heart-led women design their own success blueprint - so they can grow without grinding and lead without losing themselves in the process.
My type of people:
Scaling your career to the next level
Committed to creating the results you want
Ready to invest in yourself to fast-track your success
Willing to challenge your thoughts and beliefs
Open to exploring and trying new ways of thinking and working
Willing to step into discomfort to grow
Ready to grow the career you REALLY want
Without the imposter syndrome or the hustle?
You're in the right place!
Well hello there, ambitious one! ✨
If you've landed here, chances are you're crushing it professionally but wondering if success really has to feel this... depleting. (It doesn't!)
Hi I'm Annie! I help ambitious women like you create their next chapter—one where your achievements flow from your wellbeing rather than sacrificing it.
Together, we'll break free from the "more hustle = more success" myth and create a sustainable approach that honors both your ambitious vision AND your desire to have a fulfilling life outside of work.
My Background + Certifications
Psychologist, Member of l’Ordre des Psychologues du Québec | Professional Certified Coach (PCC) with the ICF (International Coach Federation) | Feminist Coach, Redesign Your Mind | Executive Coach, Center for Executive Coaching | Life Coach, The Life Coach School | Master Trainer, DDI | Designing Your Life Coach | Positive Psychology Coach, Rise and Thrive Academy
My Specialties
Leadership assessment
CAREER COACHING
Executive Coaching
What I value
Integrity:
I ensure that every interaction with my clients is honest and transparent, providing them with clear, truthful feedback and maintaining the highest ethical standards in all our engagements.
Joy:
I infuse joy into our coaching sessions, celebrating my clients' successes and fostering a positive, uplifting atmosphere that makes the journey enjoyable and rewarding.
Freedom:
I give my clients the freedom to explore and express their unique leadership styles, encouraging them to break free from conventional norms and embrace what truly works for them.
Health:
I advocate for my clients' health by helping them establish healthy boundaries, encouraging self-care practices, and addressing any stressors that impact their well-being
Learning:
I create a dynamic learning environment for my clients, offering resources, insights, and continuous support to help them expand their knowledge and develop new competencies.
Love:
I approach my clients with genuine care and empathy, building strong, supportive relationships that are rooted in mutual respect and understanding!
Picking up what I’m putting down?
Sounds like we’re the perfect pair
Fun Facts About Me
I’ve got a serious case of wanderlust! I've been to 61 countries and I'm always planning my next adventure.
One of my favorite travel adventures is when the cruise ship I was on rescued two castaways in the middle of the Pacific Ocean. That, and hiking Mt Kinabalu in Borneo.
Salsa and bachata are my jam! I'm currently taking lessons to perfect my moves and have a blast on the dance floor. It's a fun challenge that keeps me on my toes—literally!
Yoga, boxing, CrossFit, hiking, running—you name it, I love it. Staying active keeps me energized and ready to tackle anything.
My Vision
I dream of a world where women get to experience the same level of power and opportunity as men do.
The “problem” is… that only begins to become possible when women choose to a) believe in their own capability, b) ask for what they really want and need, and c) stop doing all the “extra” to overcompensate for imposter syndrome, self-doubt, and the unrelenting need to “prove themselves worthy.”
Gender equity means women can earn the same as men do, without working harder at it – and that’s where a whole new style of leadership comes in.
Why am I the best person to help you?
I’ve assessed, coached and taught leadership to thousands of women in businesses for over 25 years.
I’ve been a business owner myself for 4 years now. Chances are, whatever challenge you’re facing, I’ve helped someone move past similar struggles - and I can help you too.
I’m a Business Psychologist - I understand how human brains work, I know a few things about human behavior and I’m an expert in the process of transformation
As a certified Master Trainer, Executive Coach, Feminist Life Coach, Positive Psychology Coach, Design Your Life Coach, Human Design for Career and Business Practitioner, Astrologer and Yoga Teacher, I practice different modalities that I blend together into a unique signature cocktail for my clients. No one-size-fits-none bs with me.