22. Why You're Selling Yourself Short and What to Do About It
In some areas of your life, you are likely selling yourself short. In our society women are taught to feel “less than” and it is very common to undercharge or discount our skills and successes.
Your special skills are worth additional compensation. Your achievements, certifications, ideas, expertise, etc. are valuable, and the practice of unpacking your default programming is essential to getting your worth.
In this episode I share specific examples of how I have confronted my own practices of discounting myself and show you how you can do the same. Let’s dig into the old programming, personal and professional, that aren’t true and aren’t serving you anymore.
If you don’t have the time or budget for ongoing coaching but you’re ready to jumpstart your success in your new leadership role, you don’t want to miss my new offer, The Leadership Accelerator. It includes a 90-minute kick-start session, and at the end of this session, you’re going to get a report detailing your strengths and how you can best use them in your role. You’ll also have set a clear goal and some action-steps to take over the next 30 days, two follow-up 30-minute sessions with me, as well as unlimited support on Voxer throughout the month. Click here to get started!
What You’ll Learn From This Episode:
Why old programming or stories may be inhibiting your growth.
How to identify outgrown beliefs.
Some methods of confronting your outgrown beliefs.
The use of “just” as a signifier of discounting yourself.
How to ask others to help you identify discounting blind spots.
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Full Episode Transcript:
Welcome to The Confident Female Leader podcast. A space for ambitious women stepping into leadership, who are ready to take control of their circumstances and own their magic. If you’re ready to start shedding your self-doubt, come into your new identity as a leader, and stop consistently undervaluing yourself so you can feel more confident in your role, this show’s for you. I’m Annie Framand; Psychologist, Certified Feminist Coach and Master Trainer. And I’m on a mission to help women just like you stop overworking, overthinking, and over pleasing, so you can start creating success on your terms. Ready to create your dream life? Let’s go.
Hola amigas, how are you? I’m doing so good. I had the inspiration for this podcast at CrossFit, actually. So I’ve been going to CrossFit for a few months now since January, it’s probably been like three months. And I love it. If you would have told me five years ago, maybe two years ago, or even last year that I would be loving CrossFit, and I would have told you that you were out of your mind.
Now, it was definitely not the thing for me. I did not see myself with what I pictured being lots of sweaty dudes in a gym, lifting really heavy weights. That was not my idea of a good time. But to be honest, it is what I look forward to the most every single day. Now, this is coming from someone who was last picked in sports teams when she was a kid.
Now, when I was growing up it was me and my bestie, the two of us. My bestie at the time, not my current bestie, we didn’t go to school together. But her and I, we just were the last two routinely picked for sports teams. Now, I was not athletic at all and I loved reading my books and I loved studying. And that was kind of my jam. I was not part of any sports team. I wasn’t very physical. And so yeah, I was last picked.
And now I consistently rank in the top three of the whole day at my CrossFit gym. That’s about like 50 people. And these days, like every single time I show up I’m pretty much number one. And so if you would have told 12 year old me who had trouble running 12 minutes, again, being the last one in the class and running out of breath, that I would be placed number one in CrossFit, I would not have believed you. No way. Now, of course, CrossFit did not exist in the 80s but there’s no way anything athletic would have crossed my mind.
Now, where I want to go with this is that I was chatting with my love, and interestingly enough, I still have this image in my mind that I am not athletic. Now this is something I have shared with him. And then he was like, but I don’t understand, babe, because you’ve taught yoga. I used to teach yoga. I did for a few years when I was living in Toronto.
And even though I was a yoga teacher, in my mind, yoga is not really athletic. But again, right, like what is the definition of athletic? We all have our own definition. Now, I love working out. I have worked out consistently even throughout the pandemic, five to six days a week.
On weekends I love being active and going for a walk or going for a hike. I just love physical activity. I did not though back then. And again, I still have this image of myself in my mind of not being athletic. And so that’s kind of the first thing that I said, right? I’m not athletic. And he’s like, what are you talking about?
And so I started looking in my life at, you know, some external observations or manifestations of me being athletic, and I’m like, I guess I am now. Even though I am, I still had pictured myself as not athletic.
Now, the reason that I share this is that I discounted myself telling him, oh, well, I’m fast and I did Pilates for like 10 or 12 years. So I was like I’m fast, I have a really strong core. So if it has anything to do with speed, of course I’m going to be good. If it has anything to do with core, of course I’m going to be good. But I don’t have a lot of endurance.
And so, again, I have this picture in my mind. I’m like, okay, I can reconcile myself with being athletic, but I don’t have a lot of endurance. And so for me, that was a problem. Yet, when I go to CrossFit I realize that every single time, I’m the one in the class that has the most endurance.
So the first thing I want to share is and, again, how does one define endurance, right? I’m probably not a marathon runner, although I could maybe train for a marathon and I would run it. Now, who knows what time I would achieve. But really, it is true that my strength is short distances and speed. However, I can certainly tell you that I out endure a lot of people in my class, most of them, right?
And so the first question that I want you to ask yourself is, where do you have old default programming still running in your mind, regardless of any external evidence? And so are there old stories that you are telling yourself? So this could be in your personal life or at work.
Like I’m not good with money. You can have maybe that story about yourself, yet, you look at your bank account, you look at your savings, and you look at the money that you’re making and you’re like, actually I’m not so bad, right? Because you have this old money story, maybe old money, beliefs about yourself. So that could be one.
I’m not great in relationships, for example, right? That’s another story maybe that you have about yourself, whether that’s work relationships, or personal relationships. And yet you have a lot of evidence of having a great, strong network. And you can also say, for example, I’m great in relationships at work, but I’m not great at home, for example. But when you look at the evidence, you have lots of friends who love you and this great community network, for example.
So where are you telling yourself stories, right? Or I’m not a great leader. I don’t know how to lead, but hey, you know what? You show up every single day and you’ve got a team and they follow your lead. So therefore, you’re a leader, right? So where do you have this default programming or these old stories in your mind that are not serving you? So that’s the first question.
Now, this might be a little bit harder to dig for yourself because clearly, you’re believing these stories, like I’m believing I’m not athletic, therefore, of course, I’m going to see evidence of that, even though I’m ranking top at CrossFit. So you have these beliefs that are so ingrained in your mind that even though other people tell you, you don’t believe them, right? So again, this one’s a little bit stickier, because it’s often unconscious.
So maybe challenge those beliefs. Ask people around you how they see you. And another one, actually, recently my love was also telling me, I don’t understand how you view yourself as being impatient because you’re one of the most patient people I know.
So again, I have this old default programming in my mind of my mother telling me that I was impatient. And actually, I could say I was probably, if you’ve known me for a while and you’re listening to this podcast, I was probably definitely not the most patient person on this planet.
However, I have done a lot of work and I have changed. And I’m a little bit older now, so I don’t have as much energy to be impatient. And so it’s true. I actually would define myself now as being relatively patient in most circumstances. And so, again, I was running with that default belief that I was not patient.
So you might want to ask people around you who know you well. Maybe your partner, maybe your boss, maybe some colleagues that you trust, or some mentors that you have, maybe your friends, right? People that know you well that have been either working with you for a while or are in your world. And so you might want to ask them how they see you. And you might have some surprises.
So I have found that where we discount ourselves, our ideas and our achievements, we tend to either under earn or undercharge. And again, I’ll give you a personal example, then we’ll go into some work examples.
So at CrossFit often, at first, when I was showing up as number one, I was like, this isn’t possible, right? I must have calculated wrong. And I would think back to my reps and then I would go on the board and I would check to make sure that I calculated the reps right and not wrong.
And so that’s the first thing. And then I was like, huh, well, okay, so I’ve calculated right, but I came number one because the weight that I lift is not as heavy as the weight that other people lift that have been doing this for longer. And so I was discounting my performance because of cognitive dissonance. I did not believe that it was possible that I’d be number one because I saw myself as the last still.
And so I was like, there must be an explanation. It’s not possible that I’m number one. There was too much cognitive dissonance, right? This disbelief in my brain. And so then I started thinking, well, yeah, yeah, these people lift a lot more weight, so of course I’m number one.
Now, what we need to keep in mind is that for them lifting that weight, it is as challenging, not more challenging than me lifting the weight that I’m lifting because, hey, they’ve been at it for longer than me. And so the effort that it takes me to lift a weight that is not as heavy as theirs, is very likely similar.
So the question that I want you to ask yourself is, where are you discounting yourself in your life? Now, this could be personal or professional, or both. Now I’m going to give you some professional examples. If you hear yourself saying, “Oh, it’s nothing.” So if somebody gives you a compliment or if somebody tells you that you’ve done great work on his project, and you say, “Oh, it’s nothing.”
If you are asked for your idea or if you want to volunteer an idea and you say something like, “Oh, it’s just this small idea that I have.” Or, “It’s just an idea.” So again, noticing yourself, we talked about this a couple of weeks ago, if you’re saying it’s just, okay? It’s just a thought. So again, you’re discounting that idea, you’re discounting that thought.
I remember when I was younger people would ask me, “Okay, so you’re a business psychologist, do you have a PhD?” And then I would answer, “Oh, no, I just have a master’s degree.” I was lucky, right, because I didn’t have to do a PhD. I was in the last few years, I think they changed, in Quebec where I’m from, I think they changed the regulation in the year 2000 and I graduated in 1998. So back then when I studied you “just needed” a master’s degree in order to be a psychologist.
And so, again, I was discounting this achievement as if it’s luck to have a master’s degree. Hey, I worked hard for that, right? And so I was discounting the degree that I had because it wasn’t a PhD. And so if you, for example, get kudos on a project, you might say something like, “Oh, it was the team. It wasn’t me.”
And discounting your achievements can have you under billing. I remember I’ve done this, and some of my clients as well have done this, where you’re not billing all of your hours if you’re a consultant, for example. Or a lawyer or a doctor. And so you will be discounting the number of hours and you will not be charging your client because you’re thinking, “Oh, well, this little thing that they asked me just took 15 minutes. I’m not going to charge them for that.”
The number one area that I see my clients discount themselves is when they accept an interim position. So if this is you, if you are doing all the work without the raise or without the title, you are discounting yourself. I have seen so many women, and it makes me so angry. So many of my friends, so many of my clients are told that they’re getting a promotion but they have to basically prove themselves. So they’re not given all of the kudos, basically. They’re not given the recognition, including in the form of a pay increase.
But they’re doing the job. They’re doing the work. They’re supervising the people, right? And so that is the number one area where I see women discounting themselves. And it comes from that need to prove yourself because, again, the way that we are socialized as women is that we are less than. So this might be different in your families, you might have been socialized in a way that you were taught that you were equal to men.
But in the way that most of us have been socialized as women from society, is that men are better. Men are smarter. Men are more achievers. They do more, they are more. And therefore it will lead women to discount their knowledge, their expertise, and any special skill that they might have, right?
So think of is there something that comes easily to you, but that doesn’t come easily to other people? And are you discounting that? You should probably be getting a premium instead.
I’ll give you an example. When I was a business psychologist I was doing assessments and I am perfectly bilingual. I’m French, but obviously, you can tell my English is pretty good. So my speaking English and French, my written English and French are really at the same level because I learned when I was very young, at about three years old.
And so it really is as if I have these two mother tongues and I’m equally as proficient in both. So for me, writing assessment reports in English and in French was the same thing and I took it for granted. And it is a special skill, right? Because it was not something that many business psychologists could do, easily write reports in two languages, at the time, right? We didn’t have ChatGPT, we had to actually write the thing ourselves.
And so why I share this is that now I’m learning Spanish. And I can tell you, I am very far from writing any assessment reports in Spanish without the help of ChatGPT. And so I now can see how difficult it is.
And so if you have a skill that comes easily to you and that’s kind of like second nature, you need to make sure that you’re compensated for it because you’re probably discounting the skill. Like I kind of took it for granted because it was easy for me. So I didn’t necessarily get additional compensation for it.
And so where are you discounting yourself? That is the question that I want you to ask yourself this week. Whether it is your achievements, your certifications, I know so many women that have multiple certifications and they are discounting all of those achievements.
So it’s the importance of valuing your own ideas, your achievements, your knowledge, your expertise and any special skill that you may have will make the difference between getting the salary that you want and not getting it. Between getting the promotion that you want or the job that you want, and not getting it. Because if you are discounting yourself, you better be certain that others will discount you too.
Hopefully, you enjoyed this episode. If you did, please share it with a woman you know that would need this podcast. And as well, don’t forget to rate and review on the podcast. Have a great week, everyone.
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